Ep. 73 — Rory Sutherland: Effective Communication: Jesters & Saints

Rory Sutherland, Vice Chairman of Ogilvy Group, joins us for an almost unprecedented third appearance on Infinite Loops. Our discussion with Rory centers on:
1. The marketing of Saint Paul and religious leaders.
2. Humor as a vehicle for effective messaging.
3. The advantages and drawbacks of remote work.
4. “Category” vs. “brand” advertising.
5. And MUCH more!

Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com