Author, speaker, founder, investor and behavioral design maestro Nir Eyal joins me for his second appearance on the show.
Today, we dig into Nir’s first book, “Hooked: How to Build Habit-Forming Products.” We also discuss the difference between coercion and persuasion, AI’s use case as our personal Jiminy Cricket and MUCH more!
I hope you enjoy this conversation as much as I did. For the full transcript, episode takeaways, and bucketloads of other goodies designed to make you go, “Hmm, that’s interesting!”, check out our Substack - https://8ca54796.streaklinks.com/CJPd0z7cXCh07hc4JAiMaKTC/https%3A%2F%2Fnewsletter.osv.llc%2F.
Important Links:
- Nir’s personal blog - https://www.nirandfar.com/best-articles/
- Nir’s LinkedIn - https://www.linkedin.com/in/nireyal/
- Nir’s Twitter - https://www.youtube.com/user/nirandfar
- Nir’s YouTube channel - https://www.youtube.com/user/nirandfar
- Nir’s Habit Tracking Tool - https://www.nirandfar.com/habit-tracker/
- Nir’s Schedule Maker Tool - https://www.nirandfar.com/schedule-maker/
Show Notes:
0:00:00 Intro
0:01:11 Guest introduction
0:02:53 What Makes Silicon Valley’s Tech Products So Sticky?
0:09:28 The Morality of Manipulation
0:15:09 The Perils of Legalized Gambling
0:19:46 Twitter is for Journalists and Nerds
0:25:03 AI for Behavioural Design
0:34:56 Believing in our own Agency
0:38:29 On Labels and Limiting Identities
0:43:21 Pills Don’t Teach Skills
0:47:34 The Power of an Internal Locus of Control
0:50:05 Escaping Discomfort & Getting Hooked
0:56:52 AI as a Self-Directed Personal Tutor
1:00:47 Nir As Emperor of the World
Books Mentioned:
- Hooked: How to Build Habit-Forming Products; by Nir Eyal
- Influence; by Robert Cialdini
- Sick Souls, Healthy Minds: How William James Can Save Your Life; by John Kaag
