"Should is a version of shame obligation, which actually creates stagnation. And so it's just a really ineffective way of actually getting what you want. Shoulding yourself just doesn't work. And you don't need to be a scientist. You can just look at your 3-year-old or your 5-year-old and say, you should do that and then see how they react."
~ Joe Hudson on 'should' as a version of shame obligation 👇👇