Jim O'Shaughnessy sits down with professional cheesemonger and show host Adam Moskowitz for a wildly comedic and profound dive into passion, purpose, and the art of creation. This isn't just about cheese. Adam shares his incredible journey from a failed rapper to a cheese evangelist, explaining how the craft saved his life. They discuss the snobbery surrounding American cheese, the fight against industry gatekeepers, and the power of believing in yourself. Adam also gives a behind-the-scenes look at his show "A Cheese Course" and the high-stakes documentary film he literally bet the house on. It’s a conversation that proves how a single passion can become a portal to understanding the world.
#cheese #food #entrepreneurship #passion #art #creativity #storytelling #innovation #podcast #mentalmodels #charcuterie
TIMESTAMPS:
0:00 Intro
1:31 From Failed Rapper to Cheese Entrepreneur
5:18 Creating "Hot Ones" for Cheese
5:47 The Limbic Connection to Cheese
7:56 Snobbery vs. Reality
11:18 The Rise of American Artisan Cheese
31:37 The "Banana on the Wall"
37:08 Tasting (part 1)
39:55 TheOrigins of Cheese
46:22 Tasting (part 2)
50:01 Betting the House
1:02:08 The "Grain of Salt"
1:07:28 Rational Optimism
1:10:16 The Infinite Time Horizon
1:13:37 Leaders Lead with Love
