"Ask ChatGPT or Claude or Grok to suggest the best SPF sunscreen... the chances are pretty good it's going to be CeraVe."
Julie Fredrickson, Managing Partner of Chaotic Capital, on why AI chatbots repeat what user forums say, and why human-written data like Reddit's is now so valuable.
IN THIS SHORT
- Julie says CeraVe dominates skincare discussions on user forums, so chatbots keep recommending it
- Cloudflare's pay-per-crawl lets websites charge AI crawlers for access to their content
- Reddit has signed data licensing deals with Google and OpenAI
- Her takeaway: niche, human-written information is becoming a valuable asset
SOURCES
Cloudflare, Introducing pay per crawl: https://blog.cloudflare.com/introducing-pay-per-crawl/
From Infinite Loops with Jim O'Shaughnessy.
